Even if you don't, you've probably seen their famous multi-racial cast of models in a ton of ads. This season, the brand has decided to step their game up by having world leaders in their ads. If that's not interesting enough, the world leaders happen to be clashing ones. Still not interesting? The leaders are actually KISSING, but obviously, the images are photoshopped. According to Bennetton's website, the ads show world leaders locking lips to promote tolerance. Bennetton is simply amplifying their Unhate Campaign, which was created to undermine the omnipresent hate culture.
The ad campaign is so controversial that the pope(in his fabulous Louboutin loafers), commanded that the ads needed to be taken down because of its lewdness. Oh, the sweet irony.
Is this just a clever attempt to revive the brand's dropping sales? Or is Bennetton really on a passionate campaign to stop the hatin'?
The pope and Sheik Amed el-Tayeb of Cairo's al-Azhar Institute for Sunni Islam.
China's president Hu Jintao and Obama
German chancellor Angela Merkel and French president Nicholas Sarkozy
North Korean leader Kim Jong-il and South Korean president Lee Myung Bak.
Thoughts?
Currently Jamming to: Lost in my Mind- the Head and the Heart